Let me make up a story for you.
Let’s say, just for the heck of it, there was a forum online, well call the forum WPW.
Let’s say that something like eight or nine years ago, there were two groups of people that had a strong dislike for one another. For some reason both groups found a neutral ground on this forum called WPW.
Both sides knew and respected the forum rules, but they would push the rules to the limit with some of the back and fourths, but in most cases they were on topic heated debates. WPW was quickly becoming one of the most popular forums online. WPW was happy about becoming so popular bur felt their only problem was these two groups.
They tightened up on them to let them know this kind of behavior would not be tolerated and even began banning some of the members of the groups.
WPW has since become part of the living dead. Those business that survive and remain living but never grow or become what they could have been.
You see those two groups were some of the most popular people posting online at that time. And they would defend their side to the end. And by doing this, they would bring in authors and others that agreed with them to help them make their case.
You couldn’t have paid for better publicity than WPW was getting for free.
You had people coming from all over the world to participate and debate SEO.
Not understanding your business and what your customers are wanting, NOT what they say they want but what their actions show you they want.
Most of the decisions we make are made subconsciously. You can’t walk up to someone and ask them why they did something. Because chances are done subconsciously and they do not even know why they did it.
The only way to get this information is on a subconscious level. You have to test it, watch people and determine what they really want!
It’s a mathematical formula for your business to determine your whole online business model?
You put a website online. To start getting traffic coming to that website you run a PPC campaign.
Here is where you determine which keywords are buying keywords and which keywords are browsing keywords. You watch the visitors and determine what they are doing and what actions you need to take to get them do what you want.
You launch a search engine optimization campaign with keywords that work the best. You already know you are not wasting time because you’ve already done the testing.
The whole time you’re getting traffic, you are fine tuning and tweaking the website design, the offer, the prices, the logos, the turnaround times, delivery times, shipping options and anything else you can think of.
You’re taking a website and running a finely tuned well optimized pay per click campaign and using the information gathered from that campaign to launch a search engine optimization campaign. And the whole time you are gathering information from those visitors that you then use to tweak every part of the website as well as the marketing campaign itself.
You’re using the visitors from the pay per click campaign to tweak and fine tune the website design and offer everything else on the website.
I feel strongly informed about this method that I’ve hired three new people in my office and I am training them right now to do nothing except use this method on Geeks on steroids. It just makes sense.
Do I know it’s going to work? No, of course not!
But if I can make this work own Geeks on steroids, then I can launch a search engine optimize nation company tomorrow and use the exact same formula to make that business a success. And then I can go from there and locked rehosting business, I will update the website, and anything else I want to make immediately success using the same formula that I used own Geeks on steroids.