I personally do not believe that there is any way to do search engine optimization cheaply. As a matter of fact I don’t think one person could work every day of the week and properly optimize and rank a website without a lot of help.
You see search engine optimization is not just about Google, MSN and Yahoo, it’s about YouTube, MySpace, FaceBook, Twitter, Yahoo Answers and any other social media site that has a search engine that enables a website visitor to enter that site and search for information.
Yes, in the old days search engine optimization was about optimizing a web page for Google, but now it’s about optimization a profile as well as a website for any search engine online that sits on a popular website and has the potential to drive traffic to your client’s site.
It’s not just about not putting all your eggs in one basket, it’s about driving traffic and making sales and using all the outlets at our disposal.