Search Engine Friendly Web Development & Optimization
I had some friends come in late last night from the US who wanted to talk with me about making Money online. One of the topics that came up was doing online marketing. We talked about the shape of the economy and the fact that online marketing was one of the few businesses that should get better as the economy gets worst.
With that being said I explained that the most important part of marketing was to make sure that your client was about to get a return on his investment and that you were able to show him the return.
Marketing a website about making money online is easy. Hit the forums hard and brag about what you’re able to do however, when it comes to marketing a website that’s selling an actual product all that changes. Bragging or in some cases even posting on forums is no longer an option.
I do believe that Google has gotten complex enough over the years that what works to rank one set of keywords want work to rank another. It’s the ability to be flexible and change directions at the drop of a hat that allows any SEO to become successful.
A couple years I jumped into the world of Plastic Wrist Bands. and what I thought was a market with very little competition. Over the years I found that competing in the silicone wristband market was a lot more competitive then I had first thought. However, by aggressively increasing our conversion on the site as well as trying to rank the site we were always able to show the client a return on his investment.
Making money online is never ending and people whom claim it’s a 4 hour work week are not making money online. Things that work today may or may not work tomorrow depending on so many factors that one would have to write a book just to explain it all. However, by the time the book was published it would all be obsolete and they would have to start over because of the rate at which things change in the search engine friendly web development & optimization industry.