No One Cares About Your Website
A lot of web designers miss the boat when it comes to website design. Your website is not suppose to stand out, well unless it’s about movies, artists, musicians or web 2.0 companies.
A website design is not suppose to distract from the path you want the website visitor to take. The purpose of the website design is to help shine some light on that path but in such way that no one even notices the light.
The purpose of the site is to generate some sort of action and the purpose of the website design is to help the site generate that action.
This means that the site can’t be cutting edge with flash moving all around us but at the same time needs to be clean cut enough not to stand out as a crappy website design. It’s a tough road to walk down however as a web designer you should try and walk down it and not show all the neat new things you’re able to do.
The site is not about you or the client; it’s about what the website visitor can get out of the website.