I’ve spent the last 11 years designing and developing websites. When I first started folks thought scrolling text and mouse followers were the coolest thing.
I’ve seen everyone split between hand coding and DreamWeaver. I’ve seen heated debates between flash and html. I’ve seen new coding like css and html5 hit the scene.
The web has started to mature and our designs are following, so what does the future look like?
I’ve personally learned more in the last 11 years then all the other years combined. I can only guess that many others are having the same experience. We’ve pulled old studies and started comparing how we can improve our web designs using psychology. We’ve looked into and researched how people want to be approached on social media sites and we’ve removed all the bells and whistles that a century ago we thought was cool. We have slick to the point web designs and Google pushing us for more.
Split testing will be the wave for 2013 in a way like we’ve never seen.
As we try and dig deeper in the mind and attempt to increase conversion. When you type a result into Google you will get a web page tailored to your personality and liking.
But what happens to the consumer?
This is an important question because the consumer is becoming more aware. I learned a new term many, many years ago called banner blindness. Once we became aware that most banners were a waste of our time we ignored them. It wasn’t like a petition sent around the internet where we all agreed to ignore them. Our subconscious minds just blocked it out.
I often wish I could go back into time, knowing everything I know now. I’d be a millionaire. Can you imagine having the WordPress we have now with all the blackhat tools we have now and hitting Google with them about the time AdSense started?
Can you imagine?
None of those sites would stand a chance. We’ve learned so much over the years. But if we aren’t keeping up with what’s happening around us we could be trying to compete with millions using an outdated website.
We’ve done the opposite.
We went to the future using an outdated website. We’d be laughed at and not just by our pears but by our customers as well.
So what technology’s and things do we do now, that you think will be laughed at in the future or have we reached the point of maturity and most likely won’t see much change from here?
Or maybe social media will kill the website. As Google slowly takes more and more of the organic space in their results to replace with paid will people stop looking for websites?