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What will be the web 2.0. design patterns and business models for the next generation?

I’ve spent the last 11 years designing and developing websites.  When I first started folks thought scrolling text and mouse followers were the coolest thing.

I’ve seen everyone split between hand coding and DreamWeaver.  I’ve seen heated debates between flash and html.  I’ve seen new coding like css and html5 hit the scene.

The web has started to mature and our designs are following, so what does the future look like?

I’ve personally learned more in the last 11 years then all the other years combined.  I can only guess that many others are having the same experience.  We’ve pulled old studies and started comparing how we can improve our web designs using psychology.  We’ve looked into and researched how people want to be approached on social media sites and we’ve removed all the bells and whistles that a century ago we thought was cool.  We have slick to the point web designs and Google pushing us for more.

Split testing will be the wave for 2013 in a way like we’ve never seen. 

As we try and dig deeper in the mind and attempt to increase conversion.  When you type a result into Google you will get a web page tailored to your personality and liking.

But what happens to the consumer?

This is an important question because the consumer is becoming more aware.  I learned a new term many, many years ago called banner blindness.  Once we became aware that most banners were a waste of our time we ignored them.  It wasn’t like a petition sent around the internet where we all agreed to ignore them.  Our subconscious minds just blocked it out.

I often wish I could go back into time, knowing everything I know now.  I’d be a millionaire.  Can you imagine having the WordPress we have now with all the blackhat tools we have now and hitting Google with them about the time AdSense started?

Can you imagine?

None of those sites would stand a chance.  We’ve learned so much over the years.  But if we aren’t keeping up with what’s happening around us we could be trying to compete with millions using an outdated website.

We’ve done the opposite.

We went to the future using an outdated website.  We’d be laughed at and not just by our pears but by our customers as well.

So what technology’s and things do we do now, that you think will be laughed at in the future or have we reached the point of maturity and most likely won’t see much change from here?

Or maybe social media will kill the website.  As Google slowly takes more and more of the organic space in their results to replace with paid will people stop looking for websites?

Written by

Janeth is a marketer who works in the web design medium. She believes her job is to create techniques that target groups of people, reach out to that group, and get that group to take some form of action. This goes beyond being a simple graphic design or search engine optimizer.

32 Comments to “What will be the web 2.0. design patterns and business models for the next generation?”

  1. lets roll says:

    How can I cancel my google adsense account and start all over with different name but the same web site? It’s all because I’ve had this google adsense account for more than 2 years and the traffic to my website is quite good, but I only earn US$0.00!! I suspect I’ve missed something at the registration process therefore I’d like to cancel it and start all over again. But how could I do that?

  2. Spider Pc says:

    Just tell how Google got enough money to buy youtube and how the two owner became billionaires?

    Thanks for your help.

  3. gail C says:

    I was just wondering how can Google get profits by providing us a free researching system. We pay nothing and the google allows us to search free. How does it work??
    Thank you

  4. Mistry says:

    I just want to use the same google page, but it keeps changing. How can I stop it?

  5. Taylor2k says:

    Please help me how to solve this problem. I find that when using Google with many users in an office, google blocks us. I can’t use Google search anything now. Does anyone know how to fix this problem?

  6. Lia-lu-li says:

    Work recently “upgraded” our software and nobody, including the IT department, can download and install programs. I had previously used google sync quite happily to merge my work and personal calendars and view both at work and on my iphone. Is there any way to get this functionality without google sync?

  7. SKATEskum says:

    Or do you think Google has good intentions or a bit of both?

    Keep in mind, Google does not make much money in China and this kind of publicity will probably increase revenue better than regular Chinese annual revenues for the company.

  8. superdork says:

    From a technical point of view how Google in different ways can (or could) gather information about users and use it to customize advertisements, both at their own and others’ sites. What kinds of information can be gathered?

  9. xiM Clutch says:

    I recently tried googling my full name and I saw my picture.
    It was a photo I posted on facebook.
    I want to remove this photof rom google.. How do i do that?
    By the way, i removed the picture from facebook, but it still apears in google images..
    And why out of all the pictures of my on facebook, google chose that particular one to have in their image results?

  10. Jack Bauer says:

    I really like using google, but every time I shut down, even though I change the default, and even remove the option of Yahoo!, I still end up getting yahoo search defaulted the next time I go onto google chrome. Please help?

  11. Jonny says:

    How does Google, with it’s innovative culture (personal 20% time) and creative employees, make sure it’s employees remain loyal and do not run off with a great idea and embark on their own entrepreneurial start-up? If an employee has a great proprietary idea, is the idea his or Google’s? I don’t think confidentiality agreements and non-complete contracts are enough to prevent this from happeing. Anyone have an idea?

  12. Thomas A says:

    How do you add google adsense text links to your youtube video page? I understand the google video units are just attached to the video itself, but how can you add the actual google text links to the page also?

  13. Harriet W says:

    Everytime i use google the search works however the links take me to an add page, same for Yahoo. ALSO b/c youtube is owned by google i have not been able to log into my youtube account or create new accounts on several website b/c the “captcha” option never appears due to the fact that it is google related. It’s relly annoying and has been happening for months now. HELP!

  14. Keegan says:

    Google has started displaying a location under the search bar to the left. There’s an option to change the location, or to let Google auto-detect, but I don’t want a location displayed at all. How do I stop Google from showing what it thinks is my location under the search bar on the left?

  15. colingrillo says:

    I have about 2,000 subscribers for my youtube videos, and someone I know mentioned something about using Google Adsense on youtube, how does this all work and what do I have to do to get started?

  16. Gundown64 says:

    I know how to use google for searching any keyword but when we search any keyword, search engines consider so many factors for SERPs such as back links, urls and titles of the pages. But I need to know how to search in google for the web pages which contain a specific phrase in the body of the page and not in the url or title.

  17. unbleevable39 says:

    I read that the people at Google can use a part of their working time not for their normal work but to be creative and to invent new ideas during that time. How does the leadership of Google then gets to know this ideas?
    Do the people put these ideas into the intranet, where it can be judged by the colleagues. Or is their a committee of some people, which collects the ideas and evaluates them. Or is it quite different?

  18. Elijah luv says:

    I have created a youtube account and apparently before I make any comments, or send any messages I need to verify my google account. In order to verify my google account I must give them my phone number, which I don’t want to do. How can I bypass this?

  19. Mc L says:

    Did the google phone come to Verizon Wireless? Is it the HTC DROID ERIS and/or the MOTOROLA DROID? Are there several versions for the google phone? Is the google phone different for each cellphone network? How much is it? I heard that is was coming to Verizon Wireless in the spring but I am not sure. If you know anything, please answer. I really want to know when the google phone is coming to Verizon Wireless and if it came out already.

  20. Mark says:

    Does anyone know how to convert a Google calendar file to a .dba or .vcs? I am trying to upload my google calendar to my Palm Desktop.

  21. stephen m says:

    I was just reading on wiki about the hardware infrastructure of google. It sounds ridiculously enormous! So could this be a possible threat? Or is google pretty much indestructible?

  22. lcollier93sbcglobalnet says:

    I heard google bought a new satellite or something so you can see anything “bigger than a shopping bag” with amazing clarity. When is this going to be implemented?

  23. Kaden says:

    Is it just me or when you go to http://www.google.com, the page is black?

  24. lucasg615 says:

    Hi,

    I want to be able to store a Google spreadsheet in a Gmail folder so that it can be accessed and updated from within Gmail- rather than having to come out of Gmail and go into Google docs.

    I’d be grateful for any tips on how to do this.

    Thank you.

  25. happyha31 says:

    When I search for images on google images or most other search engines, the results tend to show up as just white boxes or a broken symbol, I have google chrome and internet explorer but both just show the white boxes most of the time. please help.

  26. therundown2k3 says:

    It never did this before but whe I search images on google it throws all the picture on one page. I’ll scroll down and a little caption will show “page 2″ “page 3″ etc. What happen to the regular “Next”button? This new feature lags, and the images show up so slow, and scrolling skips pages and it takes ages to find an image.

    I know google has a new feature called instant search – turned it off. Went to picture search settings – no luck.

  27. Keaton says:

    I know that google changed its logo on .com for american veterens day. Why didn’t they change it for ENGLISH Remembrance Day?

  28. Terrence says:

    The blackout has forced a question: If Google, or another high-usage portion of the internet, were to change their policies to be more active in voicing their opinions about public matters in ways which you were either for or against, would they effectively have too much power over our democratic process?
    Google can do other things to protest besides shutting down, however.

  29. shahrukh says:

    how do i post or can i post something on google i want to post a pic

  30. lucasg615 says:

    I am abroad and far away from my home country but the ads that I get on Google or Facebook are in my language. How do Google or other websites know where I am from and what language I speak? I have even registered my Facebook account with my new location in a different country!

  31. BRUTE says:

    I have an android phone with Google play, and a galaxy tab. I have 2 different Google accounts on them and I want to change the one on my phone so that it is the same one as my tablet. Any suggestions?

  32. Kevin says:

    Recently i added my blog with google analytics, after that my revenue has reduced drastically very low. I do not know the reason. I would like to the differences between the two.

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