My job as a web designer is to tell story so awesome it’ll make your clients build a bridge to your product.
A good story gets your attention in less than a second and starts creating a desire in less than two. By the time you hit the 3 second mark you’re looking to take action.
Most websites spend a lot of time trying to figure out how to spread lots of messages across the homepage.
I create landing pages.
Experiments have proven, the more choices you give someone, the less likely they are to buy.
In 2000 there was an experiment done were a table was set up in a busy grocery store in California. The products on the table would change between 6 jars of jams and 24 jars of jam.
When there were 24 jars of jam on the table 60% of shoppers passing the table stopped and tasted the jam. When there were six jars of jam only 40% stopped and tasted the jam.
• Out of all the shoppers that stopped at the table with 6 jars, 30% purchased.
• Out of all the shoppers that stopped at the table with 24 jars, 3% purchased.
From this we know it’s better to have a product per page.
The more choices you give someone, the more confused they become and the less likely they are to make a purchase. This means your website needs to be simple, clean and focus on the product, in the language of the potential prospect.