Guest posting is one of the best content marketing strategy today. One can leverage the strategy to build quality back links at the same time with building thought leaderships. Although, submitting articles across the web for link building, branding and web traffic isn’t new – it’s been going on for decades.
Article marketing has since been ditched, and guest posting is gradually replacing the traditional link building via the author resource box. For those who want to build authority links to their pages, you need to start looking at guest blogging – it truly works.
Why Guest Posting Is Powerful
When we first started guest posting, we didn’t realize we were building a strong base that can attract prospects at will.
You can easily build credibility and dominate your niche in and out using the medium.
Oftentimes, we spend so much money advertising our products and services when we can leverage on powerful marketing systems like guest posting to attract prospects and increase sales.
Crafting exclusive and helpful articles for other websites can help build relationship. This relationship is as vital as you’re an effective customer service.
When you’ve good dealings with other entrepreneurs, bloggers and website owners, it can bring about business connections, product ideas, lead generations and increase in sales. Nevertheless, to achieve tremendous success with this marketing system, there are 3 steps you should take – there you go:
Research Authority Websites
Before you can build links to a page, you need to research the websites and blogs that accept fresh articles. Fortunately, there are terms you can search for using Google. Websites that accept guest posts are well optimized for the terms below. Simply visit Google search and type in any of these words, without the quote.
- “Write for us”
- “Submit guest post”
- “Guest post guidelines”
- “Submit articles”
- “Guest bloggers wanted”
- “Guest writers needed”
- “Write for our blog”
There are thousands of terms you can use to research websites that accept guest posts. But you should get started with those. Our goal is to build authority backlinks that carries weight in Google’s eye. These types of links are going to boost your ranking and help you attract organic and referral traffic on a daily basis.
Write Relevant Articles For Link Building
You’ll be using anchor texts to build links to your webpages.
You need to write quality and relevant articles that can engage prospects and in turn affect your ranking.
The easiest way to craft relevant article is to study the website/blog you want to rank for.
When we offer SEO services to clients, we deal extensively with market research to determine what the audience wants and how to provide the right solutions.
Oftentimes, a guest post can be rejected and the reason is clear – the article wasn’t helpful or relevant to the intended audience and readers. And that’s the beauty of networking – it’s a win/win marketing plan. Once you’re able to produce the right content that truly inspires, nothing can stop you from linking to your website from the article itself – above the fold.
Build Stronger Links by Engaging with Audience
Now, the next step is very important. Submitting a guest post is one thing and making the links strong and natural is another. Most authority websites that accepts fresh articles are extremely engaged and receives a lot of comments and participation from the audience.
When your article finally gets featured, make sure you’re available to reply comments, answer questions and show how much you care. Using guest blogging to build authority backlinks isn’t a hit-and-run tactics, it’s about building strong connection with the site owner, readers and networks.
Social media sharing is also part of the process of strengthening your link. This is how intelligent people generate few quality and natural links that impacts their ranking, while others even though they had thousands of links finds it difficult to rank. It’s the engagement that matters.
Link Building Recap
If you’re looking to enhance your website ranking and create influence online, guest posting is the best way to gain traction quickly. Of course, it takes hard work to write helpful articles, but with practice, you can make it work. Go and implement the tips and experience exponential search engine rankings.
See you at the top!
The author BIO is :
Traian is the Director of SEO and co-founder of Pitstop Media Inc, a Canadian company that provides top rated SEO services to businesses across North America. To invite the author to publish articles on your blog, please visit www.pitstopmedia.com.