Social Media Marketing is About Exceeding Customer’s Expectation in the Form of Human Connection and Relationship Building.
Social media is the channels used to achieve this. Blogs, social networks, podcasts, question-and-answer forms, e-mails, are all strings that hold the tin cans together.
Social media marketing is the key to understanding how to use social media sites for marketing purposes. In the past the biggest problem with social media was that you had one crowd selling tools to spam the sites and another crowd wanting everyone to hold hands and sing songs.
First you’ve got to join the conversation. It’s changing from traditional ways of marketing to the way that we as consumers have always wanted to be marketed too. But the problem has been taking it from handholding and singing songs to making money.
But to be fair social media is just getting started!
We’ve spent the last couple years trying to understand how it works. We are just getting started at understanding how to use it to make money. But since social media is a bunch of conversations that are taking place all over the internet like this one. It’s just talking.
How much money have you made from talking?
General Motors determined their ROI for blogging by researching how much it would cost to reach the same number of people using regular advertising channels.
But just skipping the whole ROI thing for a moment what can social media do for your business?
You can save money and increase customer satisfaction!
You can increase awareness of your product!
The idea is to set goals. What you want to accomplish with your social media. At this moment I am totally broke and have over 300 affiliate sites that I am paying to host. These sites are not making me very much money at the moment. I don’t have time to try and rerank `em.
I just went from making $10,000.00 per month to making $2,000.00 per month. I don’t have time to look at social media and cry about it not working. I’ve got 15 days to make it work and it’s all I’ve got.
So I’ll start by setting goals!
I’ll then create a map that will allow me to reach my end goal. A dot to dot to make sure I don’t vary off path. I’ll then set up activities that will allow me to reach each dot on my map.
You’ll still be here posting about how it doesn’t work and no one has ever made money with it…as I figure it out.
The honest answer as to how much I’ll make or rather I’ll make it is, “I’m not sure”.