Let’s start by putting a couple things on the table!
- Social media is the way of the future.
- The companies that will succeed over the next 10 years will be the companies that are using social media marketing.
- Companies that don’t embrace social media will be the same companies that are going out of business or just breaking even.
- Social media marketing is all about being real. It is actionable. And it can be measured.
In 2004 you couldn’t find a book that was talking about social media much less social media marketing. Now you couldn’t tune it out if you wanted to.
All big things start with an explosion, social media is no different. It started with an explosion of hype. This is what has been going on for the last couple years. But now is the stage of bitterness because it didn’t work.
The companies that broke ground and stuck around from 2007 and 2009 have learned how to use the tools and know how to be productive. These companies know how to process information and interact with their clients. They have awesome and unique writing styles. They are product. They have style. They are practical and sensible.