You’ve only Got 3 SECONDS!
You’ve got 3 seconds to convince me that your product is going to make my life more complete – better, easier, more productive, more profitable and happier, if I owned what it is you are selling.
Now there are basically three types of content.
- Your website pages: homepage, service page, case studies, blog.
- Content that is created for lead generation. This is landing pages, white papers, webinars, emails and e-books. This is the type of content that most companies have yet to discover.
- Social media content. This is your tweets, videos, power point presentations, slideshows, photo shares, status updates and the list goes on.
If you are serious about making money online then you need to create content in all of these areas. And you need to produce all types of content hard-hitting copy, powerful audio, and visually appealing video. But you’ve got to use the correct content in the correct places.