I am sitting here talking to my beautiful sweet loving wife about all the things our kids will never see. Like records!
My daughter is 12 years old but has never seen a record before. She’s got no idea what we’re even talking about. And doesn’t much care!
And how much worst will with the generation be? Growing up my dad had an antique radio. I thought that was cool. But then we played football, baseball, and basketball OUTSIDE. Not by choice we weren’t allowed indoors. Well…unless we were in trouble or going to bed. Then there were NO games or TV. Because we were in trouble or going to bed!
This generation brings the games with them. Right in their hands! Now Isn’t That Cool!
I am 43 years old but challenged my step son and nephew to a game of basketball. During the warm-up my step son went down. No he wasn’t hurt, just couldn’t catch his breath. I was worried about him it took him a full 30 minutes before he picked up his hand held game.
However my nephew stuck with it and made it about 30 minutes into the game.
These kids could care less about our history. They just want to know when the next release is coming out for the next hand held device.
Kids demonstrating all over the country acting like their doing without while holding a device that does everything any of them ever want to do.
The Internet has changed the way we view the world. Information is sent to us in seconds. The old method of interrupting us is slowly being done away with.
My kids and grandkids will never know how intrusive marketing use to be.
If the way we market today is with conversations then the way businesses marketed before were with interruptions. A television commercial, radio ad, direct mail, spam, anything that prevents me from doing what I am currently doing is an interruption.
We are seeing a decline in these methods because they do not connect with the customer.
The old system is impossible to track. And speaking as a viewer it does not connect no matter how funny you think you are.
Magazines use to get top dollar because they knew a little about their viewers.
Facebook knows when your kids graduate. Facebook knows when it’s your wife’s birthday. Facebook knows when your daughter is getting married. Facebook knows where you vacation. Facebook knows when you vacation. Facebook knows how you vacation. Facebook knows what you like to do and when you like to do. Hell… Facebook knows when you’re getting a divorce or breaking up with your girlfriend before the people it’s happening to. My son found out his great granddad had died on Facebook.
This is a marketers dream!