Content marketing is sharing tips, advice, and valuable information in hopes of converting a potential customer or even current customer into a loyal, lifelong, repeat buyer and friend.
You do this by using the power of social media sites; opt in email list, RSS feeds and the search engines. Your goal is to become a valued resource for hundreds and thousands of people. Over a period of weeks, months, and years content marketing is able to build solid relationships. Content marketing is building relationships with people who enjoy buying from you.