Professional Search Engine Optimization

Search engine optimization is all about content.  And if you are going to develop content correctly you have to put some thought into SEO.

As a matter fact the art and science of SEO actually works because of content.  When your web visitors land on your website content is what they see as the most important part of that website.  There is nothing on your website that will influence a purchase more than the content.

You can have the best looking website in the world but weak content with misspellings and bad grammar will lose you the sale.  While you can have an ugly website with awesome well written content and it’ll win you the sale.

Your content not only talks to the website visitor but it also talks to the search engines. If your content doesn’t tell Google what its topic is about then Google will be left to try and figure out on it’s on.

There are of course certain things that need to be done to optimize your content for the search engines. Optimization your content for the search engines counts for about 15% of your total ranking and can count for as much as 90% of your sales.

Understanding content and how it works will prevent you from falling victim to high-priced SEO consultant, search marketing firms, or ad agencies.  Don’t get me wrong there are some good firms out there but there are also those that over promise and under deliver.

Of course content development is only the first part.  We have to be able to produce them on different formats.

Like;

  • blog post
  • YouTube videos
  • e-books
  • case studies
  • podcasts, webinars
  • mobile apps
  • newsletters
  • digital magazines
  • press releases
  • articles
  • photos
  • and much more.

Written by

Janeth is a marketer who works in the web design medium. She believes her job is to create techniques that target groups of people, reach out to that group, and get that group to take some form of action. This goes beyond being a simple graphic design or search engine optimizer.

38 Comments to “Professional Search Engine Optimization”

  1. Elinor Sturgell says:

    Using webmaster tools with no success. I need professional advice about getting my site in the top search list of Google. I created my meta tags with search criteria and added my site to Google. I have done this several times changing the tags etc but still can not find my site searching the criteria in Google.

    Below are the metal tags used:

    http://www.webfusions.blogspot.com/

    Web Fusions – Webmaster Recommendations

  2. Annette Cutter says:

    Using webmaster tools with no success. I need professional advice about getting my site in the top search list of Google. I created my meta tags with search criteria and added my site to Google. I have done this several times changing the tags etc but still can not find my site searching the criteria in Google.

    Below are the metal tags used:

    http://www.webfusions.blogspot.com/

    Web Fusions – Webmaster Recommendations

  3. Desmarais says:

    What qualification is needed to become a SEO professional?

  4. Carrie Major says:

    I am looking for a professional SEO company in Oklahoma to increase traffic for my medical billing service website

  5. Roslyn Pasley says:

    Using webmaster tools with no success. I need professional advice about getting my site in the top search list of Google. I created my meta tags with search criteria and added my site to Google. I have done this several times changing the tags etc but still can not find my site searching the criteria in Google.

    Below are the metal tags used:

    http://www.webfusions.blogspot.com/

    Web Fusions – Webmaster Recommendations

  6. Lola Lockwood says:

    I’m looking for professional help for search engine optimization (SEO). Who can recommend a good service with good reputations?

  7. Christy says:

    Im looking for a professional , reliable and a SEO that gives real results . I had tried 2 companies with no results at all .If know someone that is happy with their service let me know please . We are a Painting ,Tile and Granite company

  8. Amy Lemaster says:

    can any one tell me what is seo like there are a lots of websites of seo and many professional seo company’s like http://www.socialinceptions.net so can any body tell me whats seo.

  9. Margery Degarmo says:

    I am debating if I should do my own SEO or hire a professional firm such as http://www.seomydomain.com to do it for me.
    Thanks everyone. I have worked with the SEO company http://www.seomydomain.com and they were very reasonable and my site had a lot of issues that I needed to address. I used most of your comments to further drill the company on what they will do for my website.

    I highly recommend this company if your a small to medium company.

    Thanks.

  10. Patsy Herring says:

    I take too much time on making Unique articles as well as on blog writing as the targets are big. Is it okay to copy paste from an original article and then just rewording or rephrasing the whole thing. Ideally how much time should be allotted to 1 Unique + 1 variation as also to 1 blog. Please provide professional answers only.

  11. Abbey Spencer says:

    I’m a bit confuse right now. I did some researching but I still need a few information to convince myself.
    Anyway, from what I have understood a freelance writer can also work as an SEO writer. Please help, I’m planning to study and take it as a profession. I’ll gladly wait for your answers. Thanks.

  12. Elinor Tuten says:

    I often read under tips for search engine optimization that one should focus on obtaining as many e-mail addresses as possible.
    Via contact forms, newsletters, guest rooms etc. etc.
    BUT, what I don’t understand is how accumulating e-mail addresses will improve your search engine ranking?
    Any thoughts?
    Thanks Peter,
    I meant obtaining the e-mail addresses legitimately via one’s own site using the common methods.
    I’m still not sure how this will improve search engine ranking…

  13. Margery Degarmo says:

    Do i necessarily have to engage professional services to to optimize my website? Or is there anywhere i could get the tools, software or knowledge to do this…if possibly free?

  14. Marcie Carew says:

    How does some sites list the jobs offered by various job search engines. How do they collect data? For example, rediff job search allows the user to search for jobs across a number of job search engines / job portals. How does rediff collect the data?
    Are there any established job advertising distributors in India?

  15. Melisa Klenke says:

    Using webmaster tools with no success. I need professional advice about getting my site in the top search list of Google. I created my meta tags with search criteria and added my site to Google. I have done this several times changing the tags etc but still can not find my site searching the criteria in Google.

    Below are the metal tags used:

    http://www.webfusions.blogspot.com/

    Web Fusions – Webmaster Recommendations

  16. Desmarais says:

    Some of my colleague in my business circle is requesting me to optimize their website so it will bring them more customer traffic, Can any one teach me how i can become a professional search engine optimization specialist so i can optimize websites for a professional fee on a monthly basis.

  17. Desmarais says:

    Long time ago I have been looking for a book called professional search engine optimization with asp.net , if someone has it , please let me know , i will appreciate your collaboration

  18. Noemi Madero says:

    can any one tell me what is seo like there are a lots of websites of seo and many professional seo company’s like http://www.socialinceptions.net so can any body tell me whats seo.

  19. Marcie Thach says:

    can any one tell me what is seo like there are a lots of websites of seo and many professional seo company’s like http://www.socialinceptions.net so can any body tell me whats seo.

  20. Monique Spalding says:

    I often read under tips for search engine optimization that one should focus on obtaining as many e-mail addresses as possible.
    Via contact forms, newsletters, guest rooms etc. etc.
    BUT, what I don’t understand is how accumulating e-mail addresses will improve your search engine ranking?
    Any thoughts?
    Thanks Peter,
    I meant obtaining the e-mail addresses legitimately via one’s own site using the common methods.
    I’m still not sure how this will improve search engine ranking…

  21. Patsy Herring says:

    I’m looking for a good SEO company or firm to do a few projects for me.

    The company must ABSOLUTELY not outsource their content. I want only original in-house content from professional writers. I keep encountering SEO companies who outsource their content to garbage websites like Scriptlance and the content comes back very obviously written by non-native English-speakers.

    Additionally, I would like a company who can provide me with comprehensive SEO posted to only PageRank 4 and above sites.

    Anyone know of a solid company with affordable rates?

  22. Molly Griego says:

    I often read under tips for search engine optimization that one should focus on obtaining as many e-mail addresses as possible.
    Via contact forms, newsletters, guest rooms etc. etc.
    BUT, what I don’t understand is how accumulating e-mail addresses will improve your search engine ranking?
    Any thoughts?
    Thanks Peter,
    I meant obtaining the e-mail addresses legitimately via one’s own site using the common methods.
    I’m still not sure how this will improve search engine ranking…

  23. Margery Degarmo says:

    can any one tell me what is seo like there are a lots of websites of seo and many professional seo company’s like http://www.socialinceptions.net so can any body tell me whats seo.

  24. Kathleen Frias says:

    can any one tell me what is seo like there are a lots of websites of seo and many professional seo company’s like http://www.socialinceptions.net so can any body tell me whats seo.

  25. Amie Wolken says:

    I’m looking for a good SEO company or firm to do a few projects for me.

    The company must ABSOLUTELY not outsource their content. I want only original in-house content from professional writers. I keep encountering SEO companies who outsource their content to garbage websites like Scriptlance and the content comes back very obviously written by non-native English-speakers.

    Additionally, I would like a company who can provide me with comprehensive SEO posted to only PageRank 4 and above sites.

    Anyone know of a solid company with affordable rates?

  26. Joanne Mefford says:

    Using webmaster tools with no success. I need professional advice about getting my site in the top search list of Google. I created my meta tags with search criteria and added my site to Google. I have done this several times changing the tags etc but still can not find my site searching the criteria in Google.

    Below are the metal tags used:

    http://www.webfusions.blogspot.com/

    Web Fusions – Webmaster Recommendations

  27. Maggie Saucier says:

    Using webmaster tools with no success. I need professional advice about getting my site in the top search list of Google. I created my meta tags with search criteria and added my site to Google. I have done this several times changing the tags etc but still can not find my site searching the criteria in Google.

    Below are the metal tags used:

    http://www.webfusions.blogspot.com/

    Web Fusions – Webmaster Recommendations

  28. Noemi Madero says:

    can any one tell me what is seo like there are a lots of websites of seo and many professional seo company’s like http://www.socialinceptions.net so can any body tell me whats seo.

  29. Carrie Major says:

    I often read under tips for search engine optimization that one should focus on obtaining as many e-mail addresses as possible.
    Via contact forms, newsletters, guest rooms etc. etc.
    BUT, what I don’t understand is how accumulating e-mail addresses will improve your search engine ranking?
    Any thoughts?
    Thanks Peter,
    I meant obtaining the e-mail addresses legitimately via one’s own site using the common methods.
    I’m still not sure how this will improve search engine ranking…

  30. Dollie Mccrystal says:

    I’m looking for a good SEO company or firm to do a few projects for me.

    The company must ABSOLUTELY not outsource their content. I want only original in-house content from professional writers. I keep encountering SEO companies who outsource their content to garbage websites like Scriptlance and the content comes back very obviously written by non-native English-speakers.

    Additionally, I would like a company who can provide me with comprehensive SEO posted to only PageRank 4 and above sites.

    Anyone know of a solid company with affordable rates?

  31. Malinda Shurtliff says:

    I’m looking for a good SEO company or firm to do a few projects for me.

    The company must ABSOLUTELY not outsource their content. I want only original in-house content from professional writers. I keep encountering SEO companies who outsource their content to garbage websites like Scriptlance and the content comes back very obviously written by non-native English-speakers.

    Additionally, I would like a company who can provide me with comprehensive SEO posted to only PageRank 4 and above sites.

    Anyone know of a solid company with affordable rates?

  32. mr flibble says:

    I often read under tips for search engine optimization that one should focus on obtaining as many e-mail addresses as possible.
    Via contact forms, newsletters, guest rooms etc. etc.
    BUT, what I don’t understand is how accumulating e-mail addresses will improve your search engine ranking?
    Any thoughts?
    Thanks Peter,
    I meant obtaining the e-mail addresses legitimately via one’s own site using the common methods.
    I’m still not sure how this will improve search engine ranking…

  33. Daniel says:

    Need to hire a search engine professional optimization firm can anyone recommend tips to avoid getting burnt?

  34. Willie says:

    I often read under tips for search engine optimization that one should focus on obtaining as many e-mail addresses as possible.
    Via contact forms, newsletters, guest rooms etc. etc.
    BUT, what I don’t understand is how accumulating e-mail addresses will improve your search engine ranking?
    Any thoughts?
    Thanks Peter,
    I meant obtaining the e-mail addresses legitimately via one’s own site using the common methods.
    I’m still not sure how this will improve search engine ranking…

  35. Only Business says:

    can any one tell me what is seo like there are a lots of websites of seo and many professional seo company’s like http://www.socialinceptions.net so can any body tell me whats seo.

  36. Praveen says:

    Can anyone please provide me the lists of certification exams which are related to Search Engine Marketing [SEM] or Search Engine Optimization [SEO] available in the market?

    Apart from
    1) Google ad words professional
    2) Yahoo Search PPC ambassadors
    3) Microsoft adCenter expert

  37. RichT says:

    I am looking for professional Web design company in Delhi, to design my webiste and also I need Search Engine optimization for the same

  38. Hannah says:

    Hi All,

    I have started an SEO (Search Engine Optimization) & Internet Marketing related blog at URL: http://dominatingseo.net/blog/

    Please suggest me how can I improve look and feel of my blog, so that it looks more professional and appealing.

    Any other suggestions related to blog are also most welcome.

    Regards,
    Altaf
    ———Addition——–

    Guys, please just write me how to increasing look & feel of blog.

    I am aware of all SEO tactics, so please do not write taking traffic in mind.

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