Bio: ‘This article was written by Stephanie Wagner, a freelance author writing about marketing, small business and branding. She is not associated with Logo Mojo but can recommend them to those seeking a logo designer.’
In this article we are going to discuss how to choose the right logo designer. Given the important role a logo plays in building your business brand you want to ensure you pick the right person to design it.
When choosing a logo designer, first check the designer’s experience and portfolio. You really want to focus on someone with a strong portfolio. You can get a very good idea of a their knowledge and skill level by his or her previous experience. Once you have been satisfied by the portfolio and past experience you are ready for the next step.
Check the logo designer’s site reputation through client’s testimonials. Using one of the many search engines, check to see if your chosen designer has a good reputation by looking for some positive feedback and testimonials from some of their previous clients and colleagues. Doing this will also allow you to see if the designer’s site exists.
3. Published Work, Awards and Credentials:
The next thing to do in choosing the right logo designer is to check their published designs, awards, and achievements. Their awards and design achievements will allow you to follow up more on their reputation. Doing thorough research of their published designs is very important as it is not uncommon for a design to be stolen from other sites and claimed as their own.
You will want to check out the cost of their services and what is included. Most often the design price is a great indication of the quality of work from a logo designer. Make sure to thoroughly research and make a good comparison from different logo designers around the World Wide Web. Carefully check each design quotation that you gather.
5. The Design Process:
Next you will want to check their design process and strategy. The design process that each designer follows can determine a good logo designer or a bad one. A good design process is not instant; it can take between 2 to 6 weeks to perfect. With that said, be sure to ask them about their design process and to confirm it in writing.
6. Professional Affiliations:
Make sure you check out any affiliations mentioned by a prospective logo designer. To do this you are going to want to check if they are affiliated with any reputable design publications and associations. Some of the reputable Logo Designer Associations are Logo Lounge, NAPP, HOW, AIGA, etc.
7. Customer Service:
Another thing to check when choosing a designer is their customer service reputation. A designer must be able to provide great customer service as well. To check this, simply send them an email and observe how they respond and how quick they respond. A conscientious designer should not hesitate in their response from the beginning of transactions right up to the final processing.
Check out their professional character. Remember, a good logo designer will be able to work under minimal supervision, should be detail oriented, have strong communication skills, and be trustworthy.
Finally, you will want to check if your logo designer can ask and answer the appropriate questions. In order for him or her to find out your business needs and goals, a designer should know what to ask and how to answer all the appropriate questions. They should focus their questions and answers on company history, goals, competitors and even target markets.
Keep in mind that a good logo is probably the most important key to every business’s success so make sure you are selective when choosing your designer.