When you decide to start a business there is several things to think about. What will your business offer, how will it make money and how will people find my website/blog? Planning this at the initial stages will help you reach success, planning is so important.
If you have no experience with marketing a website, or maybe you have some, outsourcing the marketing part is a great idea. Outsourcing basically means to hire someone to do the work on your behalf and you pay them a fee for their service. One really effective marketing element is social media, and if you have a Facebook profile then you are on the right track.
How Can Outsourcing Social Media Improve My Campaign
Outsourcing social media has always been a touchy subject and mainly because of spam. However, if you work with a reputable company hiring someone to carry out your social marketing campaign can really improve your website traffic, increase conversions and help with list building.
When you outsource this task, you are asking a social marketing for business expert to bring you results and as they are highly skilled this can be accomplished faster.
If you choose to learn social marketing yourself time is used to actually learn how to do it. Not only is there a learning curve but your first attempt might not be that good. Outsourcing to a professional eliminates the time spent or wasted here, giving you more time to focus on your customers, or something you are an expert at.
What Social Media Tasks Can I Outsource
There is a number of things you can outsource with regards to social media, some are frowned upon, but that is because of the spam that has been created by black hat companies.
Social bookmarking is like Marmite you either love it or hate it; it can be quite tedious and repetitive to say the least. Hiring someone to complete this for you if you’re in the hate it category can definitely be a life saver.
This job should never be forgotten as it provides a backlink which will increase your popularity with Google and the other search engines. Google loves bookmarking because it’s always got fresh content and a lot of people use it. For this reason most social bookmarking websites have high page ranks, and are indexed near enough instantly.
When hiring someone ensure that they aren’t going to blast the campaign and that it is done gradually, with no more than 50-100 bookmarks per day. If you are adding more than that chances are Google will see this as spam, and less probably won’t do your campaign any benefit.
Social Media Management
Some people like to forget about social marketing completely and like I said this really isn’t a good idea. Social media can reach thousands of highly targeted users that your business could really benefit from and that could benefit from your business. Facebook itself has over 800million users!
You can hire someone to manage the whole campaign this will be pricey but is definitely worth it and you will see massive results, fairly quickly as most social media tasks have an instant effect.
Page Design/ Optimization
Over the years social networks have had a lot of businesses join and you really do want to stand out from the crowd, and you also want your profile to be found with in search results, this will increase your fans and followers.
When you outsource this you can have a beautiful, eye catching background, or cover image that increases your brands awareness. Also they will optimise the most important aspects of the profile so that the search engines find you. Most companies will even get your profile indexed as well.
This will give your page/profile the boost it needs.
Building your Fans/Followers
This is by far the most controversial topics when talking about outsourcing and it is purely because of spam. Some companies have developed systems to automatically add followers by using spam accounts and robots to your profile. They will then charge you for this service. This isn’t good!
When you hire a reputable company, they will market your company without the use of black hat techniques and will build your followers gradually to avoid any spam complaints and to avoid account suspension.
People choose to ignore this opportunity because they believe followers are untargeted but if you buy twitter followers, Facebook fans ore even buy Google Plus Ones from a reputable source they can actually be highly targeted.
A reputable company will suggest your company to real humans, and let them make their own decision whether to follow you or not. Using white hat methods the followers are added gradually and they will stay within the networks guidelines to prevent account suspension. This isn’t spamming and can help a lot.
So as you can see there are lots of tasks you can outsource and they can be time consuming to say the least. Just ensure you use a reputable company to build and contribute to your social marketing campaign.
Does Social Marketing Help SEO
Social marketing is a great way to get instant results but it has an impact on your search engine ranking also. When someone likes your page, or maybe gives your URL a plus one this is displaying to Google that your website is good and you will be rewarded from Google with an increased search ranking.
If you are going to outsource any work to build followers I would suggest choose a reputable source and buy Google Plus Ones if you build them right they can have a really big impact on your rankings.
So after examining how important social media is and what it can do for your business, and I have also explained what tasks can be outsourced, I would say that it can definitely improve your marketing campaign.
The amount of people you can reach with social media is incredible and having an expert will definitely improve your campaign. Your website will be seen by people who are interested and social media will help bring them to your website.