When someone lands on your website you want them to take some form of action. This means you need to make an offer.
“Call Now and Get a FREE TV”
“Click Here and Save 75% on Your First Purchase”
“Join Today and Get a Brand New Clock Radio”
An offer needs to give your website visitor two things:
#1: A REASON to Take Action.
#2: A WAY to Take Action.
For your website to get results, you need to motivate people to TAKE ACTION. The better your website is at getting people to take action the more money you’ll make.