You’re only aware of 5% of your thoughts, emotions, and learning. Ninety-five percent happen without your conscious being aware of it. At least that’s what many neuroscientists believe. There is of course some disagreement on the exact number but everyone agrees there is a lot going on that you are not aware of.
There have been many studies done to prove this. One such study is where people were given a puzzle to solve. They then used an electroencephalograph (EEG) to monitor the brain’s activity. They found that people’s subconscious was aware as much as 8 second before the conscious mind realized it. This means your brain makes a decision before you’re consciously is aware of it.
One of the hardest things for a business is deciding how to structure your pricing. A small difference in pricing can make a big difference in sales. And the same goes for your website design.
This is why it’s important that you understand that the majority of the decisions you make are made subconsciously and you justify it later consciously!
Knowing this makes the next step common sense.
By running two or more versions of your website you’re able to test and see how people respond. This information allows you to tweak and fine tune your website.
When you first create a website it’s built for people that think the same as the people who are designing the site. When you add your input and adjustments are made the target audience gets bigger. By running two websites that are identical in every way except for price, you are able to determine the best price. Increase that to 50 websites exactly the same except for price and you can determine quicker what’s going on. These types of test allow you to increase the people you are marketing to as well as make more money with your marketing.