Getting a website in front of the right people—adequately, completely, expertly, persuasively, productively, and profitably is what we all want. But as a business owner you also want to acquire customers as cheaply as possible. But are you missing out on the best opportunities? You cannot compare cost of different web design services, it’s irrelevant. They mean nothing. What you need to compare is the return on your investment translated into net profit. That matters. So you comparing the money a website can make rather than just affordably.
Is your website built around the most powerful, persuasive, intriguing, compelling, fascinating message possible? Or is your website ordinary, me-too-ish, dull, mundane, unexciting, plain vanilla, just-the-facts-ma’am, easily ignored, very forgettable? Or, worse, just about a commodity? Or worse still, just about price? Have you determined precisely who your website should be designed for? Have you thought about how you’ll get your website in front of the perfect audience? Are you currently trying to market to a larger audience then your resources match?
Are you investing in the best methods for delivering your message to your prospects? Or are you using media because everybody else is using it. Or because a salesperson showed up and pushed it on you? Or maybe it what you’ve always used?
The reason I ask is because different media work best for different businesses at different times.
To make it online you have to be both effective and efficient. You cannot choose the easiest, simplest or most efficient way of building a web business and expect everything to run smoothly. Are you accurately measuring the true, net return on investment from each marketing investment?
When income is small, every good opportunity missed and every bad move made have big consequences. You need to be a lot better at all this than the marketing team at some big, dumb Wall Street– financed corporation. A company with 1,000 stores can—and must—do things differently than the proprietor of one, two, or even a half-dozen stores.
Most big companies have marketing teams made up of people who’ve never had to squeeze every drop of profit from every dollar spent. Most came to their jobs from the college campus rather than the street, and most are indulged rather than held accountable.
Who am I?
I am the person equipped to build you the most powerful website possible for selling your products, services, or businesses; and I can help you choose the most appropriate way to get your message out about that product, service or business. Your objective should be to put the success factors together into a plan for moving your business forward. Personally, I detest planning, although I do a great deal of it. The entrepreneur naturally tends to prefer “Ready? FIRE! Aim.” If you start muttering, “Plan? Geez, let’s just go sell something,” I get it. But the well-sharpened axe is a tool worth having.
