Influencing Your Subconscious Mind

John Bargh ran a series of experiments where groups of people had to unscramble a list of words.

• Group one: unscrambled rood, angry words.
  
• Group two: unscrambled words that were neither angry nor calm.
  
• Group three: unscrambled words that were happy, calm, pleasant and easy-going or laid back.
  

The second part – once they finished unscrambling the words, they had to go down the hall and find the instructor. When they walked into the instructor’s office the instructor was talking with someone else.

Now…the “someone else” was part of the experiment. The idea was to see what action having to wait would have on some that unscrambled rude words, compared to the reaction of someone that unscrambled nice or neutral words.

• What they found out is that 20% of the people that unscrambled the happy calm words interrupted the instructor within 10 minutes.
  
• While 40% of the people that unscrambled the neither, rude or happy words interrupted the instructor within 10 minutes.
  
• But a whopping 60% interrupted the instructor from the rude word group.
  

When they asked the group of people if unscrambling the words had any impact at all on how long they were willing to wait before interrupting the instructor, all said no.

We are not aware of how much influence our subconscious mind has on the decisions we make or how it affects our moods and feelings.

Not building your website for her would be foolish!