When it comes to marketing a site online, you need to have something that is link worthy. Link worthy is when something is so cool that people will link to it just because, it’s so cool.

A lot of times well written content on an interesting subject is enough to do this. But there are times in life that the product being sold is just not that interesting. It doesn’t matter how many articles you right, people are just not going to link to them.

This calls for a different approach and it is one we are working on now with a silicone wristband site we have. We hired a couple writers however, it didn’t take long for all the articles to start looking the same and it was rare for anyone to link to the articles.

In the past I’ve run across graphic designs that were just so cool that I linked to them. This got me to thinking about the silicone wristbands as well as the fact that none of the competition had tried this approach yet.

I’ve got some graphic designers in-house I am going to use and see how things work how.

Below are the original images we have to work with, these are all silicone wristband images and are very boring however, they are mixed in with images that I found online that are not boring to give you an idea of what I am talking about.