With technology we’ve changed the way information is spread. Even though our methods of communication has changed dramatically, the one thing that has remained the same as the need for relationships.
As long as we are able to communicate with our fellow beings, we will always have the ability to trade, buy and sale goods. With the incredible boom of online social networking sites like Facebook and twitter we are seeing a massive shift in the way we communicate and do business around the world.
It’s important who we know but what’s more important is who knows us.
As we start building our social footprint we will notice a lot of amazing authors, speakers, leaders and other such people, but the question, is do they know us?
This is about visibility, and we visibility to travel the path of success. It’s about being seen every where and about being seen by the right people, at the right time, and in the right places.
This type of visibility isn’t easy to achieve and less you’ve got a plan. We want to deliberately position ourselves infront of the right audience, not just prospects, but peers, media contacts and people who can help elevate us to the next level. It is not just online, but off-line as well.
No amount of sophisticated technology will ever replace the power of live interaction.
This means that we have to invest a good amount of time and energy in building a strong online presence.
For example, by friending specific people and mindfully crafting every post we made, we can position ourselves exactly as we won’t. Each update we publish, we check to make sure the content adds value and is presented in a way that people will happily read.
Other words, only post content online that you would be happy to see splashed across the New York Times. And you’d be proud if your mom or your kids saw what you’d written.
By building a powerful, strong, weapon as a brand in our industry and cultivating vital relationships, will find our greater achievement and success in today’s world the of media marketing.