Most people think the word “landing page” means to “pre-sell”
… which isn’t exactly correct.
* Let’s dig in and take a look at the purpose of a landing page *
A well-executed landing page should have 3 goals. That’s right…Just three.
2. Ignite curiosity
3. Create a Desire
Here’s what I mean…
There is a silent alarm that goes off in our heads when someone tries to sale us something. It basically tells us to pay attention and don’t believe everything we hear.
Well – the idea of a landing page is to quiet down the siren and build a little trust.
Secondly… the landing page needs to ignite curiosity. It should talk about the benefits of our product and what it can do for the person reading our landing page.
Third… it should create enough desire in the person reading the landing page that they are willing to take the first step. Rather it be contacting us or filling out a form to receive a free e-book.
Our landing page is created as a place for our first meeting with the potential client. And there is a lot more to a successful landing page then red text and unicorns.