Landing Pages

Landing Pages

Most people think the word “landing page” means to “pre-sell”

… which isn’t exactly correct.

* Let’s dig in and take a look at the purpose of a landing page *

A well-executed landing page should have 3 goals. That’s right…Just three.

1. Disarm
2. Ignite curiosity
3. Create a Desire

Here’s what I mean…

There is a silent alarm that goes off in our heads when someone tries to sale us something. It basically tells us to pay attention and don’t believe everything we hear.

 

Well – the idea of a landing page is to quiet down the siren and build a little trust.

 

Secondly… the landing page needs to ignite curiosity. It should talk about the benefits of our product and what it can do for the person reading our landing page.

 

Third… it should create enough desire in the person reading the landing page that they are willing to take the first step. Rather it be contacting us or filling out a form to receive a free e-book.

 

Our landing page is created as a place for our first meeting with the potential client. And there is a lot more to a successful landing page then red text and unicorns.

Written by

Janeth is a marketer who works in the web design medium. She believes her job is to create techniques that target groups of people, reach out to that group, and get that group to take some form of action. This goes beyond being a simple graphic design or search engine optimizer.

3 Comments to “Landing Pages”

  1. supernerd567 says:
    September 15, 2012 at 2:12 pm

    I want to set my facebook landing page to the wall, meaning the first page that comes up when people go on it. How do i do this? On the tutorials i have seen they have a different setup than i have, i don’t have an ‘edit’ button to click on the top right etc
    I guess is new? I mean on the profile. On my old account it goes to wall, on my new one it goes to info. I want to set it to wall.

  2. Scott W says:
    October 18, 2012 at 2:37 pm

    My boss has asked my team to create a practice landing page using drupal, however the concept of drupal is (for some reason) very hard for me to process. I have downloaded drupal but I am confused on where to go from here to complete my project.

  3. Dana G says:
    October 25, 2012 at 5:50 am

    I can no longer login to the free wifi at starbucks, since they changed their landing page around October 21st, 2008. My SB card is current, the login info goes through fine, and says Im connected. But never makes one last load, to give me connection. I use Vista, and have had no problem before last week.
    Anyone else have this problem?

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